Website Platforms: GoDaddy Builder

GoDaddy Builder is an excellent platform for the most basic of websites needs. It’s the fastest platform to set up because it offers the fewest choices.

GoDaddy has made an effort to step up its marketing game by offering integration with social media. In addition, they also provide basic email marketing on the platform.

Who is it for?

If you want a website that is quick and easy to set up – and you don’t need many design options to customize the look of your site – GoDaddy Builder might be your platform.

GoDaddy Builder can be a good choice for you if you want a basic, 3-to-5 page website and you want to choose a template, add your text and photos, and call it done.

Some businesses I’ve seen this work well for are small service businesses that don’t need online scheduling or payments.

A friend of mine paints murals for people, so she set up a GoDaddy Builder site with her contact information, about page, and some examples of her work. Her site has a minimalist design – she chose a shade of gray to go with the basic black and white theme. The photos of her murals add color and vibrance to the site.

Small business sites that consist of a brief homepage, an about section or page, a services section or page, and a contact form are the sites where GoDaddy excels. The caveat is that there is limited customization available for the content layout and design of your site.

Who is it not for?

I don’t recommend GoDaddy Builder for anyone who wants to customize their website extensively, either design-wise or with features.

Design customization is something you might know right away – that you are ok with limited color, layout, and font choices for your website and content.

Knowing whether you need more features can take some looking into the future. Maybe you don’t need a store, blog, or extra feature now, but what about in the future? As your business grows and evolves, your website needs may change too.

While GoDaddy Builder may fit your current needs, if you want an online store or other features later, you might have to change platforms to get those things.

GoDaddy Builder is not suitable for blogging, e-commerce, advanced portfolios, custom design, or advanced features of any kind. A portfolio is ok if all you have are photos for your users to click through.

Although there are options in GoDaddy Builder for adding a blog, an online store, and appointment scheduling, their functionality is limited and not a good value for the cost.

Features

If you’re looking for a website platform where you can set up a website fast, GoDaddy Builder might be the right choice. Just make sure you are happy with having very few options to customize the design and layout and limited options for adding features in the future.

Hosting

GoDaddy Builder is a hosted website solution – they include website hosting in your plan, so you don’t have to find your own. GoDaddy Builder offers all the basics, including security certificates for all sites to ensure your website visitors are secure.

Design

Although the design options are limited, GoDaddy Builder has more than twenty themes for websites, and they are available for free. They are similar but should work well for simple sites. GoDaddy also automatically optimizes the mobile view of your site to make sure your website works on mobile devices.

 The extent of customization for a theme includes:

  • Adding your logo.
  • Choosing a theme color.
  • Deciding if you prefer light or dark versions of the theme.

In addition, you may choose pre-set font pairs or select specific fonts for headings and the body. 

There are template blocks for adding your content to each page of your website. Since there aren’t many design options, you can make your choices, add your content, and get your website online quickly.  

Marketing

Three of the four plans offer basic search engine optimization(SEO) for helping you get found when users search the web. 

All plans help you keep track of your website visitors with basic analytics. And all paid plans allow you to add your custom domain (www.example.com) to your website.

 GoDaddy offers basic email marketing on the platform and analytics for seeing how people are using your site. In addition, they allow you to post to social media and connect to other platforms.

Other Features

Although the platform offers e-commerce, I don’t recommend using it for an online store. The SEO and design features are just too limited to provide a good customer experience.  

The platform also offers appointment booking, but again, I prefer other platforms for features like this.  

GoDaddy Builder does not offer apps or plugins for expanding the functionality of your website. However, since your site is hosted, you don’t have to worry about security or updates, except for using a strong password.  

Plans and cost

GoDaddy Builder offers four plans: Basic, Standard, Premium, and E-commerce. Costs range from 9.99/month to 24.99/month.

The most basic plan does not include SEO. However, all of their plans have website security via a security certificate. In addition, you have access to basic analytics and a step-by-step guide to building your site.

SEO options, social media posting, and email marketing are options with higher-level plans. The highest level plans are intended for booking appointments and e-commerce.

Positives

GoDaddy Builder is simple, easy, and fast to set up an elementary website. It’s great for people without many technical skills or people who don’t want to mess around with technical tools.

Limited customization means you don’t have to make too many decisions. Instead, you can use a theme, add your content using their template blocks, and get your site up fast.

Watch out for

If you choose GoDaddy Builder to build your website, be wary of the limited ability to customize your site and limited SEO options.

If you plan to use GoDaddy Builder, make sure you don’t end up with a GoDaddy WordPress website instead. They offer WordPress.org hosting as well, so make sure you only sign up for the services you need for GoDaddy Builder. You don’t need extra hosting for that.

Again, I wouldn’t consider using GoDaddy for blogs, commerce, or booking just because of the general lack of design flexibility and the basic nature of the available tools.

Also, keep in mind that you will have to rebuild your website in the new platform if you change website platforms. Unfortunately, that’s the case with almost all hosted platforms.

Summary

GoDaddy Builder is a good option for the person who wants to toss in some photos and text and be done with building their website. It’s great for a basic website with no advanced features and little customization. 

Here’s the link to the GoDaddy Builder platform, if you’d like to explore it.  

If you have questions about the GoDaddy Builder platform or other platforms, please get in touch

 

Appy

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