One of the functions of your website is to connect all the pieces of your online presence. Having links to your social media can help your website visitors find and follow you in different places around the web.  Your website makes an effective hub for the rest of your social media channels and other places…

Why worry about the links on your website? Links are a critical part of your website because they do three things: Let your website visitor find content on your website Help search engines understand how your website content connects to other content Give your website credibility by having other high-quality websites link to your site…

Different calls to action (CTAs) ask for different levels of commitment from your website users.  Examples of CTA levels Here are some examples:    “Read the next blog post” asks for more of their time.    “Follow me on social” asks for more of their time and attention on an ongoing basis in the future…

What is a call to action? It’s a link, button, or wording on your website intended to help your visitor do something on your site. Some of the most common are to “Buy Now” or “Sign Up.”  Purpose The point of almost every website is to get – or allow – the visitor to take…

A Contact page is a vital element of most business websites, but is a simple contact form enough to make it effective? In this article, we’ll explore three key questions to help you design a Contact page that truly connects with your audience and serves your business’s needs. Questions to consider Who is coming to…

A services page seems like a simple list of the things you offer your customers or clients. But it’s a sales page – for YOU! Your Services page tells your users that you have what they are looking for – or not. And that they are the person you serve – or not. It’s a…

The About Page is one of the most visited pages on a website because people do business with people. Your visitors want to know who you are, if you can help them, AND if they can trust you enough to let you provide what they are looking for. Your About Page should fit the rest…

Your website’s footer is an opportunity to improve your visitor’s experience on your site. Since it is at the bottom of the page, you can provide extra navigation, policies, links, and other information that helps them get what they need from your site.  A useful, helpful footer is usually 3-4 columns wide with 6-8 text…

Your website header is often one of the very first parts of your website that your visitors will see. It is usually shown on all pages of your website and contains your logo and main menu.  Sometimes there are other elements, such as a top bar, a search tool, a call-to-action, and occasionally even contact…