My Story
Hi, I’m Appy — website consultant, problem-solver, and listener.
I help small business owners manage and improve their websites, one step at a time.
Whether your site is overdue for updates or you’ve been DIYing it with duct tape and prayer, I’m here to help you figure out what’s next — without pressure, perfectionism, or overwhelm.
If you’ve ever looked at your website and thought:
- “This doesn’t really fit my business…”
- “I don’t even know where to start…”
- “It works, kind of, but I wish it did more…”
You’re not alone. And you’re not doing it wrong.
How this all started
I didn’t set out to build a website business. I was helping care for my mom after her heart transplant — nine weeks of hospital visits, 2am med checks, and walking the neighborhood as she healed. That season changed everything.
When I got home, I needed work that was portable, flexible, and meaningful. I signed up for a few classes. One was about building websites.
Soon after, a friend asked if I wanted to fix her WordPress site. I spent the summer deep in plugins and code, learning how to make an online store actually work. And I was hooked.
Since then, I’ve helped small businesses fix broken sites, improve workflows, simplify tech, and create websites that reflect who they are and what they offer — clearly, confidently, and with heart.
Why I do this
Because small business owners deserve websites that fit.
Because DIY doesn’t mean doing it alone.
Because you know your business — and I know how to help your site support it.
I bring an engineering mindset and a communication-first philosophy to website consulting. That means I’ll ask questions like:
- What do you love about your site?
- What do you wish it could do better?
- How should it serve you and your visitors?
From there, we map out a website that makes sense — for your business, your clients, and your workflow.
What working with me looks like
- Website audits that go deeper than checklists
- Subscription support (Your Website Buddy™) for steady progress
- Strategy sessions to help you map out what’s next
- Occasional website “rescues” when something breaks or needs to shift fast
I don’t believe in cookie-cutter advice or vague suggestions. Instead, I help you find your next step — whether that’s a technical fix, a smarter homepage layout, or a shift in how your site supports your offers.
“Appy’s website audit was invaluable! Her insights were not only comprehensive but transformative… She gave me clear, actionable steps that will help my business grow.”
— [Clarymond, Mothercorps]
A few things to know about me
I’m always learning. Mastery is one of my core values.
I believe the best websites come from collaboration and conversation.
I’m not here to wow you with jargon. I’m here to listen and make your site work better — for you and the people you serve.
You won’t get perfectionism here. But you will get clarity, momentum, and support.
Where to go next
If you’re just getting to know me, watch a YouTube video or download my free website update checklist.
If you’re ready to make changes to your site, explore my services or book a time to talk.
If you want to build or manage your own site and you need a resource, check out my DIY tools.