website basics

A Contact page is a vital element of most business websites, but is a simple contact form enough to make it effective? In this article, we’ll explore three key questions to help you design a Contact page that truly connects with your audience and serves your business’s needs. Questions to consider Who is coming to…

A services page seems like a simple list of the things you offer your customers or clients. But it’s a sales page – for YOU! Your Services page tells your users that you have what they are looking for – or not. And that they are the person you serve – or not. It’s a…

The About Page is one of the most visited pages on a website because people do business with people. Your visitors want to know who you are, if you can help them, AND if they can trust you enough to let you provide what they are looking for. Your About Page should fit the rest…

Your website’s footer is an opportunity to improve your visitor’s experience on your site. Since it is at the bottom of the page, you can provide extra navigation, policies, links, and other information that helps them get what they need from your site.  A useful, helpful footer is usually 3-4 columns wide with 6-8 text…

Your website header is often one of the very first parts of your website that your visitors will see. It is usually shown on all pages of your website and contains your logo and main menu.  Sometimes there are other elements, such as a top bar, a search tool, a call-to-action, and occasionally even contact…

When designing your home page, first consider why your user is coming to your site. Thinking about what they are looking for is the first step in designing your site. What to include Different types of websites should have different elements on their home pages. An e-commerce site focuses on selling products but still needs…

Updated 4/13/2024 SEO is one of those elusive concepts that everybody wants to improve but can be hard to nail down. Here are some tips to help: Make sure you have a page title that is unique for each page of your site Add a unique page description and don’t just list keywords. Make it…

If you’re designing – or re-designing – your website, here are my top 10 tips: Backgrounds 1. Show divisions between sections of your page. One of my favorite ways to do this is to use very light grays, other neutrals, or very light shades of brand colors to provide some delineation while staying on brand.…