How To Serve Your Audience With Your Website

One thing you hear while building a website is to think about the *ONE* person – the ideal person – who is coming to your site. That’s a good idea, especially when writing your content, like your About page. However, when thinking about your website as a whole, and the structure of your site and…

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Why do you need a website?

Determining WHY you have a website and what you want it to do for you, your business, and your audience is critical. I’m not here to tell you why you need a website, I want to help you figure out the specific reasons YOU and your business and audience need your website! Once you understand…

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WordPress.org Backups

One of the best things about WordPress.org is that it is self-hosted – so you have a lot more flexibility than with other website platforms. However, that flexibility goes hand-in-hand with more responsibility. I’ve had more than one person tell me the story of how they lost their entire website and did not have a…

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Save Your Website Information

Even if your site is built on a hosted solution or has automatic backups, I still like to save or export the website content in a format I can access outside of a website platform. Then, if I need to rebuild the site completely, I have all the pieces. I pretty much assume that any…

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Do you need a Privacy Policy on your Website?

*I’m not a lawyer and this is not legal advice. Also, I’m an affiliate for my favorite source. I get a commission if you purchase using my affiliate link or discount code. I use this source for my policies. First, what is a privacy policy? It’s a legal document that describes what information you collect…

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Add Social Proof to Your Website to Increase Trust

Part of your website’s job is to help visitors know, like, and trust you. Adding other people’s words to your site can increase that trust. Every part of your website should allow your relationship with your reader to develop. So the social proof we are talking about here, whether on your website or in another…

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Connect your social media to your website

One of the functions of your website is to connect all the pieces of your online presence. Having links to your social media can help your website visitors find and follow you in different places around the web.  Your website makes an effective hub for the rest of your social media channels and other places…

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Website links can help your SEO

Why worry about the links on your website? Links are a critical part of your website because they do three things: Let your website visitor find content on your website Help search engines understand how your website content connects to other content Give your website credibility by having other high-quality websites link to your site…

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Calls to action that build trust – and increase sales!

Different calls to action (CTAs) ask for different levels of commitment from your website users.  Examples of CTA levels Here are some examples:    “Read the next blog post” asks for more of their time.    “Follow me on social” asks for more of their time and attention on an ongoing basis in the future…

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Calls to action that drive conversions

What is a call to action? It’s a link, button, or wording on your website intended to help your visitor do something on your site. Some of the most common are to “Buy Now” or “Sign Up.”  Purpose The point of almost every website is to get – or allow – the visitor to take…

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