website basics
Website About Page Recipe
The About Page is one of the most visited pages on a website because people do business with people. Your visitors want to know who you are, if you can help them, AND if they can trust you enough to let you provide what they are looking for. Your About Page should fit the rest…
Read MoreEvaluate Your Website Footer
Your website’s footer is an opportunity to improve your visitor’s experience on your site. Since it is at the bottom of the page, you can provide extra navigation, policies, links, and other information that helps them get what they need from your site. A useful, helpful footer is usually 3-4 columns wide with 6-8 text…
Read MoreEvaluate Your Website Header
Your website header is often one of the very first parts of your website that your visitors will see. It is usually shown on all pages of your website and contains your logo and main menu. Sometimes there are other elements, such as a top bar, a search tool, a call-to-action, and occasionally even contact…
Read MoreHome Page Design
When designing your home page, first consider why your user is coming to your site. Thinking about what they are looking for is the first step in designing your site. What to include Different types of websites should have different elements on their home pages. An e-commerce site focuses on selling products but still needs…
Read MoreTop 10 SEO Tips
SEO is one of those elusive concepts that everybody wants to improve but can be hard to nail down. Here are some tips to help: Make sure you have a page title that is unique for each page of your site Add a unique page description and don’t just list keywords. Make it a short…
Read MoreTop 10 Website Design Tips
If you’re designing – or re-designing – your website, here are my top 10 tips: Backgrounds 1. Show divisions between sections of your page. One of my favorite ways to do this is to use very light grays, other neutrals, or very light shades of brand colors to provide some delineation while staying on brand.…
Read MoreWebsite Security Pillar 5: Limit Access to your Site
We made it to our final day of website security week! We’re talking about website security around here during this last week of Cyber Security Awareness Month. Pillar 5: Limit access to your website One way to keep your website safe is to use team member or collaborator accounts to give other people access to…
Read MoreWebsite Security Pillar 4: Keep Good Backups
We’re still talking about website security this week for Cyber Security Month this month. And we’re up to day 4! Pillar 4: Keep good backups Website backups are one of my soapboxes – and something I struggle with, just like everyone else. Backups for your website, though, are one of the most critical things you…
Read MoreWebsite Security Pillar 3: Keep Your Software Updated
It’s day 3 of our website security series for this week, in tribute to Cyber Security Awareness month this month. Pillar 3: Keep your software updated Keeping your tools and equipment maintained is necessary no matter which business you’re in. Websites are no different – they need software updates on the regular. Some platforms update…
Read MoreWebsite Security Pillar 2: Develop Good Password Habits
It’s Website Security Week around here, in honor of Cybersecurity month this month. We’re talking about the five pillars of website security, and today is the second pillar. Pillar 2: Develop good password habits Passwords are like flossing – everybody hates them, including me, and their pesky sidekick, two-factor or multi-factor authentication. But passwords and…
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