website basics
Visibility Beats Discounts: A More Intentional Black Friday Approach for Small Business
Something’s shifted this year. Customer behavior is changing in real time, and what worked two or three Black Fridays ago isn’t landing the same way. People are overwhelmed. Some are still buying – especially at the higher end – but how they’re buying looks different. There’s an undercurrent of uncertainty about what’s ahead, and that’s…
Read Morewhat I learned from making 30 YouTube videos, part 3
Part 3: The Long Game, the Learning Curve & the Stuff You Don’t See This is Part 3 of a blog series I’ve been writing as I wrap up my first 30 YouTube videos, and the Back to Website School series I shared this fall. If you missed the first two parts, you can find…
Read Morewhat I learned from making 30 YouTube videos, part 2
Part 2: Storytelling, Specifics, and Saying it Your Way In Part 1 of this series, I shared how creating 30 YouTube videos taught me just as much about websites as it did about video. Knowing your strategy, keeping things simple, and starting with what you already have? All of that applies whether you’re building a…
Read Morewhat I learned from making 30 YouTube videos, part 1
Part 1: Strategy, Simplicity, and Starting Where You Are Last week, I wrapped up a 10-video series called Back to Website School – a project that looked at what it really means to have a website in 2025. We talked about everything from how AI is changing how we think about content, to choosing a…
Read MoreHow To Serve Your Audience With Your Website
One thing you hear while building a website is to think about the *ONE* person – the ideal person – who is coming to your site. That’s a good idea, especially when writing your content, like your About page. However, when thinking about your website as a whole, and the structure of your site and…
Read MoreWhy do you need a website?
Determining WHY you have a website and what you want it to do for you, your business, and your audience is critical. I’m not here to tell you why you need a website, I want to help you figure out the specific reasons YOU and your business and audience need your website! Once you understand…
Read MoreWordPress.org Backups
One of the best things about WordPress.org is that it is self-hosted – so you have a lot more flexibility than with other website platforms. However, that flexibility goes hand-in-hand with more responsibility. I’ve had more than one person tell me the story of how they lost their entire website and did not have a…
Read MoreSave Your Website Information
Even if your site is built on a hosted solution or has automatic backups, I still like to save or export the website content in a format I can access outside of a website platform. Then, if I need to rebuild the site completely, I have all the pieces. I pretty much assume that any…
Read MoreDo you need a Privacy Policy on your Website?
*I’m not a lawyer and this is not legal advice. Also, I’m an affiliate for my favorite source and there’s a link in this blog post. I get a commission if you purchase using my affiliate link or discount code. I use this source for my policies. First, what is a privacy policy? It’s a…
Read MoreAdd Social Proof to Your Website to Increase Trust
Updated December 21, 2025 Part of your website’s job is to help visitors know, like, and trust you. Adding other people’s words to your site can increase that trust. Every part of your website should allow your relationship with your reader to develop. So the social proof we are talking about here, whether on your…
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