website basics

One thing you hear while building a website is to think about the *ONE* person – the ideal person – who is coming to your site. That’s a good idea, especially when writing your content, like your About page. However, when thinking about your website as a whole, and the structure of your site and…

Determining WHY you have a website and what you want it to do for you, your business, and your audience is critical. I’m not here to tell you why you need a website, I want to help you figure out the specific reasons YOU and your business and audience need your website! Once you understand…

*I’m not a lawyer and this is not legal advice. Also, I’m an affiliate for my favorite source and there’s a link in this blog post. I get a commission if you purchase using my affiliate link or discount code. I use this source for my policies. First, what is a privacy policy? It’s a…

Part of your website’s job is to help visitors know, like, and trust you. Adding other people’s words to your site can increase that trust. Every part of your website should allow your relationship with your reader to develop. So the social proof we are talking about here, whether on your website or in another…

One of the functions of your website is to connect all the pieces of your online presence. Having links to your social media can help your website visitors find and follow you in different places around the web.  Your website makes an effective hub for the rest of your social media channels and other places…

Why worry about the links on your website? Links are a critical part of your website because they do three things: Let your website visitor find content on your website Help search engines understand how your website content connects to other content Give your website credibility by having other high-quality websites link to your site…

Different calls to action (CTAs) ask for different levels of commitment from your website users.  Examples of CTA levels Here are some examples:    “Read the next blog post” asks for more of their time.    “Follow me on social” asks for more of their time and attention on an ongoing basis in the future…

What is a call to action? It’s a link, button, or wording on your website intended to help your visitor do something on your site. Some of the most common are to “Buy Now” or “Sign Up.”  Purpose The point of almost every website is to get – or allow – the visitor to take…