You don't have to figure out your website alone
Hi, I'm Appy 
I help small business owners build, update, and understand their websites without the overwhelm
DIY tools, 1:1 support, and done-with-you/done-for-you help
The dream...
Imagine having a website that supports your business goals.
It stays consistently updated, and gives you confidence instead of stress.
The reality is that right now...
- You're overwhelmed by all the technical decisions and updates
- You procrastinate on website tasks because you're not sure what to do first
- You worry about breaking something every time you make changes
- You feel stuck between expensive agencies and figuring it all out alone
- You just don't want to deal with it and it stays at the bottom of your list
And it's costing you...
- Peace of mind
- Potential customers who leave your outdated site
- Time spent searching for answers
- Money on tools or features you might not need
What if you could have that website?
The one that helps your visitors, works for you, and supports your business?
Work with me
DIY Resources
You're ready to take the wheel of your website for your business
Get the guidance you need to manage your website with confidence.
Downloadable checklists, a year-long guided subscription, and more.
Free and paid options available.
Personalized Help
You want some guidance but you're still in control of your site
1:1 website support for that little extra you need.
Book an online consultation or a website audit for focused guidance when you need it.
Done For You
You're ready to hand off your website - or at least some website tasks
Done-for-you website assistance from someone who has been building and troubleshooting websites since 2017.
Work blocks for your punch list.
Limited availability for custom sites.
Hey, I'm Appy.
I help small business owners take control of their websites without the tech overwhelm.
With my engineering background, I specialize in making complex tech decisions simple and approachable.
Whether you want to DIY your website with support or have someone handle it all for you, I'm here to make sure your website serves you and your business.
In the words of a client:
Kerri, NY:
Appy went out of her way to walk me through what I needed to know.
Her kind, calm explanations got me unstuck and guided me to what I needed to do to get through the busy work.
Appy freed me from the nitty gritty details of website building so I could concentrate on my passion and build my women's life coaching community. Thank you Appy!"
Free Resources on the Blog
Squarespace vs Shopify for your website and online store
Should I switch to Shopify? Or should I use my Squarespace website to sell my products? I get this question often. There are tradeoffs for each choice, just like any tech platform and decision we make for our businesses. Let’s break this down. The Core Difference Shopify is built for selling – period. It’s…
How I found one of my brand values in a communication class
A couple months ago, I signed up for a class that scared me. Five days of live Zoom meetings, 2.5 hours each. Not just listening, but interactive exercises, practicing communications skills with strangers. Making mistakes in front of them, and letting them see -not just my mistakes, but my faults. My lack. One reason I…
Tech Tool: Email sign-ups when offline
A client asked me about an offline form to collect email addresses while at an event (where the cell service is poor). This is the tool I found and tested for her. Why collect email addresses offline? If you’ve ever been to a live event and wanted to collect email addresses from the people who…
With the right support, your website can be more than just a digital business card.
It can be your hardest-working team member.
Whether you choose to DIY with guidance, get 1:1 support, or have me handle it for you, I can help.
You'll get clear direction and practical solutions that fit you and your business.
Ready to make your website work better for your business?