e-commerce
Visibility Beats Discounts: A More Intentional Black Friday Approach for Small Business
Something’s shifted this year. Customer behavior is changing in real time, and what worked two or three Black Fridays ago isn’t landing the same way. People are overwhelmed. Some are still buying – especially at the higher end – but how they’re buying looks different. There’s an undercurrent of uncertainty about what’s ahead, and that’s…
Read MoreIs Your Small Business Ready for AI Shopping?
Are you ready for AI shopping? The Website Policy Updates Nobody’s Talking About Picture this: An AI assistant visits your website to buy one lavender soap bar for its user, but there’s a glitch and it orders ten. Or maybe it was supposed to get lavender but grabbed lilac instead. Who’s responsible for the return?…
Read MoreSquarespace vs Shopify for your website and online store
Should I switch to Shopify? Or should I use my Squarespace website to sell my products? I get this question often. There are tradeoffs for each choice, just like any tech platform and decision we make for our businesses. Let’s break this down. The Core Difference Shopify is built for selling – period. It’s…
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