Choose a domain that is:
\neasy to remember
\nfits your business for the long term
\nis a .com, if possible<\/p>\n
Domains are how you tell people to find your website, kind of like giving them your address. It’s made up of the first part that you make up: “mydomain” and the extension, which you choose from a list of available extensions. The most common is “.com.” So the full domain is “mydomain.com.”<\/p>\n
Domains must be registered through a registrar, and there are many options. Some are resellers through other companies. My favorite is at the end of this article.<\/p>\n
So some general guidelines for choosing a domain:<\/p>\n
If you intentionally misspell a word, make it part of your branding, so people remember it.<\/p>\n
One way to make it easy to remember? Make it easy to say. Because what usually happens? I hear about a website on a podcast, the radio, or in a conversation.<\/p>\n
So if I want to find the site, it’s got to be something I can remember and spell well enough to find the site.<\/p>\n
If you start with an online bookstore – appybeemerbooks.com, for example, and expand into selling chocolate candy and organic health products on the same site, it might not work well.<\/p>\n
Maybe beginning with beemergifts.com might give the business room to grow.<\/p>\n
This ability to expand or even pivot a business using one website is why you see many sites with a personal brand – like appybeemer.com.<\/p>\n
Any type of business fits under a personal brand.<\/p>\n
Some people recommend adding keywords to your domain, but Google’s official position is that it is not necessary.<\/p>\n
Over half of domains use the .com extension. According to growthbadger.com, .com domains are more memorable and more trusted than others.<\/p>\n
One final note – don\u2019t use .biz. It’s one of the “seems scammy” extensions.<\/p>\n
If you need a domain, I recommend checking out namecheap.com. And no, I’m not an affiliate, just a fan. \ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"
The TL;DR Choose a domain that is: easy to remember fits your business for the long term is a .com, if possible What is a domain? Domains are how you tell people to find your website, kind of like giving them your address. It’s made up of the first part that you make up: “mydomain”…<\/p>\n","protected":false},"author":1,"featured_media":6715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12],"tags":[39],"yoast_head":"\n