The Cadillac Cowgirl
Calley bought The Cadillac Cowgirl, a women's boutique in downtown Casper, WY in 2019. She inherited a Shopify website, but had too much going on with learning to run the boutique to do much with it until a year later. She called me looking for a complete re-brand of the website. She also wanted to add her products, re-organize her collections, add store and website policies, and change shipping options.
What I did
The first thing I did was ask about her brand and the vibe for the website. From there, we figured out the design with colors, graphics, and fonts.
We re-designed a home page and added an About Page and a Policies page.
The newsletter subscription box works now, and is pixel-perfect thanks to a couple lines of code.
Then we worked on the store. We added collections and changed the shipping options. We added an Instagram feed. Finally, we synced the Shopify store with her Facebook catalog so she can tag products on Instagram.
The Cadillac Cowgirl is a beautiful website for showing off clothes and other accessories. More than that, it's an effective tool for her business. Customers can shop online, see the latest styles without leaving home, sign up for discounts, see store hours, and find her on social media. Her website is working hard for her business!