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Country Girls Embroidery

country girls embroidery website image

Link to site: Country Girls Embroidery

Situation

Country Girls Embroidery is a small custom embroidery business in a rural community in Wyoming. 

They take custom orders for digitizing and sewing logos for schools, ranches, community organizations, small businesses, reunions, and people who want a personalized gift.  They also create their own designs and sell clothing, caps, and other items with those designs.

They had a website with an e-commerce store built a few years ago.  It was not bringing in any business, and it was not set up to monitor traffic.  The products were not formatted correctly and the pricing was inconsistent. 

Country Girls Embroidery wanted a re-designed website and store, as well as to be able to monitor the traffic and connect to social media.

What I did

The entire site and store were re-designed.  The products were created with new graphics and photos, pricing, and descriptions.  They are tagged and categorized to be easy to find.  The website now has FAQ page, an About page, and a Gallery section.

The site has analytics enabled so they can keep track of the site traffic.

On the marketing side, posts to Facebook were increased and the site has been submitted to search sites.  30 suggestions for improving traffic and sales were submitted to the owner of the business.

And now?

The website is drawing some traffic and beginning to get ranked in Google for some of the products.  The owner is considering implementation of some of the marketing suggestions.

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